Because we want more people to learn about the over 20,000 endangered species in the world, we created Zetsumetsu kigsh, which are characters that are loaned out to businesses free of charge. It is our hope that using kigsh in a variety of environmental conservation activities will lead to increased interest in endangered species and wildlife conservation activities. The Zetsumetsu kigsh project is a new type of initiative, aiming to support environmental conservation through a cute character.
With a one-year contract, Zetsumetsu kigsh can be used for a wide variety of projects, from products to contents (games and apps).
This monkey lives in the forests of China and his most charming feature is his golden fur. Unfortunately many of these monkeys are hunted to make coats out of their fur, and their homes are disappearing.
The giant panda lives in the mountains of China and there are now only 1,850 of them left in the world. Development has pushed them out of their habitats. Note：Sept. 2016, the giant panda has been downgraded from ‘Endangered’ to ‘Vulnerable’ on the global list of species at risk of extinction.
This zebra lives in the mountains and plains of Africa. However, their numbers have been significantly thinned because people hunt them for their skins and meat. Civil unrest in Africa has also threatened their safety.
The takin lives in the steep rocky places of the Himalayas. Although they look somewhat like cows, they are more closely related to the antelope. Their numbers have dwindled to the point of extinction due to hunting since long ago and deforestation.
This frog lives in the Columbian tropical rain forest. Although it is a mere five centimeters long, it is the most poisonous animal in the world. However, it is in danger of becoming extinct because of destruction of the tropical rainforest due to deforestation and development of farmland
This kangaroo from Papua New Guinea is a skilled tree climber. Its entire life is spent in the trees, even when eating and sleeping. It is in danger of becoming extinct due to deforestation to make way for farmland.
This relative of the cow lives in India and Indonesia, and is the largest species of wild cow. Hunted by humans for its horns and having its food stolen for livestock has driven it to the brink of extinction.
The polar bear lives on the ice pack of the North Pole. Their large size and tremendous strength are unrivaled in the North Pole. However, global warming has caused the ice pack to melt, causing the seals they prey on to disappear.
Snow leopards live in Central Asia and the Himalayas. Known as an illusive animal, they are hunted for their rare and beautiful furs. Although they are a protected species, they are still hunted by poachers.
The fishing cat lives near the water, ranging from Southeast Asia to South Asia.. Despite being a relative of the cat, this animal is excellent at swimming and famous for catching fish. Their numbers have dwindled due to worsening environmental conditions in ponds and swamps.
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